Learn the foundational principles of effective sales copywriting…and how to use ChatGPT to accomplish some of it!
Lessons and exercises for both sales copywriting and writing product descriptions. This complete 17-module, 55-part video course teaches you the core principles of using copywriting for your business in a practical non-fluff manner that gets them positive results right away!
Curriculum
- 18 Sections
- 58 Lessons
- Lifetime
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- Module 1: Course Introduction (1 Lesson)1
- Module 2: Emotions and Buying Decisions (1 Lesson)1
- Module 3: Main Principles of Sales Copywriting (2 Lessons)2
- Module 4: Starting to Practice Sales Copywriting (8 Lessons)8
- 4.1Lesson 5 – Title Theoretical Overview
- 4.2Lesson 6 – Examples of Improving Website Headline
- 4.3Lesson 7 – Asking Right Questions of ChatGPT with Prompt Engineering
- 4.4Lesson 8 – Using ChatGPT and AI in Sales Copywriting
- 4.5Lesson 9 – Four Product Title Examples to Grab Attention
- 4.6Lesson 10 – Effective Subtitle that Reinforces the Sales Message
- 4.7Lesson 11 – Subtitle Examples that Transition to a Call to Action
- 4.8Lesson 12 – Comparing Our Work
- Module 5: Emotional Words That Trigger Emotional Responses (3 Lessons)3
- Module 6: Exercises – Improve Your Sales Copywriting (6 Lessons)6
- Module 7: Writing Product Descriptions (8 Lessons)8
- 7.1Lesson 22 – Product Descriptions That Work
- 7.2Lesson 23 – Product Description Examples
- 7.3Lesson 24 – Description Copywriting Exercise 1
- 7.4Lesson 25 – Description Copywriting Exercise 2
- 7.5Lesson 26 – Description Copywriting Exercise 3
- 7.6Lesson 27 – Description Copywriting Exercise 4
- 7.7Lesson 28 – Description Copywriting Exercise 5
- 7.8Lesson 29 – Nicer Formatting with ChatGPT
- Module 8: Solving Why People Might Not Be Buying (1 Lesson)1
- Module 9: Promo Video to Boost Sales (2 Lessons)2
- Module 10: How to Get Reviews to Boost Sales Conversion (6 Lessons)6
- Module 11: Social Proof (3 Lessons)3
- Module 12: Building Trust with Your Credentials (3 Lessons)3
- Module 13: Building Trust Further (3 Lessons)3
- Module 14: Discounts and Scarcity (3 Lessons)3
- Module 15: Traffic but No Sales (1 Lesson)1
- Module 16: Intermediate Sales Copywriting (3 Lessons)3
- Module 17: Conclusion (1 Lesson)1
- Bonus Downloads (3 Products)3
No. But those with a background in writing, story telling or blogging may pick up the teachings quicker. The course is still self-paced and students can review the lessons until they fully understand the teachings.
Requirements
- Internet connection, desktop computer or mobile device
- Best viewed in Chrome or Firefox Browsers
Features
- Video course split into 17 modules of 55 lessons
- Audio downloads of each video at lesson
- Additional resource links provided at lessons where its needed.
Target audiences
- Digital marketers
- Digital course providers
- Digital product owners
- Entrepreneurs
- Online Shop owners
- Ebook Authors